On Making America … Again

“I purchased and configured [makeamericanastyagain.com] right after watching the debate,” says Weber, “chief semicolon advocate” at Automattic. “Apparently, my way of calming down and feeling like a productive citizen after watching these incredibly troubling, offensive Trump performances is to purchase domains and redirect them to Secretary Clinton’s site.

– Angela Watercutter, in Clinton Camp Isn’t Behind makeamericanastyagain.com – But it Should Be


It can definitely feel like a multiple personalities situation. Going from an advertisement to the home page to a landing page to a sign-up page to the first use of the product to ongoing use and into the billing form for example, that might feel like six or seven different products. If you are going through one of those experiences and you come across a really high contrast transition – aesthetically, branding wise, interface wise – there’s a good chance there were very different personnel involved in creating those two high-contrast experiences.

A lot of times it’s like you’re actually working with two people as soon as you click the next button and are taken to something that’s completely different.

– Sam Hulick, “Samuel Hulick on building better onboarding


I’ll speak with companies and they’ll be excited to say, “In Q2 we’re going to launch our onboarding.” It’s always a little something that I wince at, because it sounds like they’re treating it as the launch of a discrete feature you can walk away from. They’re not necessarily looking at it as an evolving element of product-market fit.

In the same way that you wouldn’t launch customer support and then be done with it, you want to have your user onboarding – especially if you’re not looking at it as the definition of some pixels that show up on a screen but rather the process of helping people become successful while adopting your product – to evolve as your market evolves and your product evolves and your customer base evolves. It’s something that ideally involves constant iteration and evolution.

– Sam Hulick, in “Sam Hulick on building better onboarding


First they came for the Socialists, and I did not speak out—Because I was not a Socialist.

Then they came for the Trade Unionists, and I did not speak out—Because I was not a Trade Unionist.

Then they came for the Jews, and I did not speak out—Because I was not a Jew.

Then they came for me—and there was no one left to speak for me.

Martin Niemöller