“But you should never be defining your space. Your customers should. Listen to them. Speak in their language. And keep that language simple and understandable.”
– Peter Borden, from How to Understand the Psychology of a Customer
“But you should never be defining your space. Your customers should. Listen to them. Speak in their language. And keep that language simple and understandable.”
– Peter Borden, from How to Understand the Psychology of a Customer
