It’s that ideas are easier to come up with than you think. What’s hard —really hard— is moving from an idea to a reality. It’s hard to find the right form of an idea, a form that will let consumers see its value, understand how to interact with it, and feel excited enough to pay for it. That is so hard that it often takes a team of people to do it. And that’s when the level of hard goes even higher. Suddenly you have to find a way to hire the right people, get them all focused on the right thing and make sure no one forgets why they got together in the first place in this world of interesting (and profitable) other things to do.
– Christina Wodtke, Execution is Everything