There are teams out there that can get a million downloads in 4 weeks, and that’s not interesting to me… There are a lot of ways to game the system. I’m interested in cohort data, which is something you can really only collect over time.

I would much rather see a company that had 200,000 subscribers and data on how they used the product for a month than a company that signed up a million subscribers in three weeks but no data on how they used the product.

Annie Kadavy, amazing person at Charles River Ventures, from 6 Moves to Nail Before You Pitch