process

The heavy-handed process is anathema to innovative companies. Smart people like to work on challenging problems, with other bright people and a minimum of process. For me, strategy, and articulation of that ‘one key metric’ and how you are going to move it, coupled with high cadence testing and learning, is the key to delivering both consumer and shareholder value.

– Gibson Biddle, in “How to Run a Quarterly Product Strategy Meeting“