“You see companies that have poached Apple designers, and they come up
with sexy interfaces or something interesting, but it doesn’t
necessarily move the needle for their business or their product. That’s
because all the designer did was work on an interface piece, but to have
a really well-designed product in the way Steve would say, this
‘holistic’ thing, is everything. It’s not just the interface piece. It’s
designing the right business model into it. Designing the right
marketing and the copy, and the way to distribute it. All of those
pieces are critical.”

– Mark Kawano, 4 Myths About Apple Design, From an Ex-Apple Designer